Healthcare Marketing Services

by IMA

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Why IMA

Physician Website Design
In order to build a profitable web presence, your medical facility must have a unique and useful website. IMA employs website design professionals to create a site customized to your healthcare practice. Our designers will work closely with your marketing team to ensure your brand is accurately reflected in the website design. We utilize the latest technologies to create your healthcare facility website and maximize the usability. Visitors of physician websites expect professionalism, easy navigation, and useful content. Our team of website designers will create a website for your healthcare facility that demonstrates the professionalism of your physicians while also providing visitors with quick and easy access to your contact information.

Content Creation
Content creation is handled by our professional writers. We offer several levels of service in this area. We can use the content written by your marketing team, work in collaboration with your marketing team to create the appropriate website content, or research and write the content for your medical facility. While the amount of exposure and quality of traffic your website receives is dependant on SEO techniques, the number of visitors converted to paying clients is dependant upon the quality of your website content. The majority of physician website visitors will spend less than 30 seconds viewing your site if they do not immediately find the information they are seeking. For this reason, it is extremely important to include the most sought after information on the first page your visitors will see. Once you have caught their attention, you can provide more detailed information. IMA's writers assist you in creating this type of website content.

Medical and Healthcare SEO
SEO or search engine optimization is the dominate factor in determining how many visitors your website receives. It is not enough to merely have a website! Instead your healthcare facility must create a web presence. In order to reach this goal, internet users seeking physician information must be able to locate your website. SEO ensures you are ranked high in the major search engine results, such as Google, Yahoo, and Bing. Here are a few statistics about how your potential clients utilize search engines:

42% of users click on the #1 result
Only 8% of users click on the #2 result
1% of users click on paid listings or sponsered results

As you can see, being ranked number one in search engine results for your practice area and geographic location is vital. While no one can guarantee your physician website will obtained the coveted number 1 position, IMA will use the latest SEO techniques and healthcare marketing services to maximize your search engine ranking. Top rankings in search engine results reduces and can even eliminate the need for PPC, or pay-per-click, advertising.

Contact us today to receive your free consultation and begin building your healthcare facility web presence.

Serving all 50 states with healthcare marketing services in local Yadkin, Wilkes, Surry, Davie, Forsyth, Iredell, Stokes, Rowan, Durham, Wake, Guilford, Randolph, Mecklenburg, Buncombe County North Carolina. Including the cities of Raleigh, Durham, Charlotte, Asheville, Wilmington, Greenville, Winston Salem, and Greensboro NC.